Meet Christina Exie
As a fashion brand and product specialist, my goal is to make your business successful. With over 15 years experience in working in the fashion industry across the globe, I have fine tuned what brands need to cut through the noise.
Specialising in fashion brand strategy, design, product development and production, I tailor my expertise to what is best for your brand. Whether you want hourly mentoring sessions or a complete brand strategy, I am here to walk with you every step of the way.
I believe that we can work together to create and sharpen your brand into a destination that will stack-up in the ever-changing competitive landscape of fashion.
What we do.
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Fashion Brand Strategy
Clarify your brand DNA and USP before starting and scaling your fashion business.
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Design, Product Development & Production
Have your collection sketched, tech packed and managed right through to it arriving at your warehouse.
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Brand Marketing
Let us bring your vision to life through our creative direction, social media and 'go-to-market' strategy.
Services List.
Brand Strategy
Brand DNA & Vision
Market position
Customer profiling
Product proposition
Price architecture
Competitive shopping analysis
Product idea validation
Brand roadmap creation
Design & Product Development
Trend Research & moodboarding
Range Planning
Sketching: hand drawings & technical illustrations
Tech Packs
Specifications & grading
Pattern making
Fitting
Sample development
Lookbook creation
Production
Factory sourcing
Critical Path Creation
Costings & Margins
Factory negotiations & management
Compliance
Logistics
Marketing
Brand DNA
Creative & art direction
Social media strategy
Copywriting